Category Archives: work

One page or two? Facebook in the Museum

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A couple of times I’ve been asked about best-practice for using Facebook in the Museum/Gallery institutional context. We’re all familiar with Facebook, the social media gorilla in the room. And if you’re reading this, then you’re most probably familiar with it for your personal use and have interacted with some organisations, retailers, museums, bands, etc in the past.

Although it’s a little presumptuous, I’m going to take it as a given that you want your institution to have a Facebook presence, if only because you see everyone else has one. Given that stance, how to use it effectively in 200 or so words?

  • Commit to posting and responding to users’ posts
  • Post with consistency, even if that consistency is once a fortnight.
  • Stay true to the overall message of the institution, but do so in an active, engaged tone
  • Ask questions of your audience and answer theirs
  • Be a good social media citizen
  • Reward engaged users
  • As with everything, quality over quantity
  • Lastly, make it part of someone’s role to ensure the above is happening

With the above in mind, should organisations create different pages for different departments, events or specific people/exhibits? I would only create pages if they have unique identities and unique~ish audiences – as well as meeting the above criteria. Be wary of allowing a Facebook page for a specific department, as a museum’s departmental structure isn’t always relevant to it’s audience. Creating a page for a one-off event rarely works, as there is no ongoing engagement. Lastly, but mostly importantly, only create them if staff are committed to filling them with content and responding to user posts. If it’s not an articulated part of someone’s role, an ongoing commitment is difficult to ensure.

Using the MCA, where I work, as a case study. We have a successful organisational page http://www.facebook.com/mca.australia - one of the top five most popular Museum pages in Australia. We also have a page for our youth oriented ongoing event series called generationext http://www.facebook.com/mcagenerationext - with different tone, audience and content to our official page. And we’re looking at adding two more, although we won’t launch them until they meet the above criteria.

Have you had a different experience? Or have I missed the point or missed out a point? Let me know.

Keir Winesmith on East Side Radio

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Just before the Museum of Contemporary Art reopened at the end of March 2012 I sat down with Sylvia Rosenblum from East Side Radio’s Arts Wednesday program to talk about the technology challenges facing the MCA, my technology choices to support the rebuilding of the Museum and a few ideas about museums of the future.

There’s a short piece on the East Side FM site: http://eastsidefm.org/2012/03/arts-wednesday-21-march-2012-2/

You can listen to the whole show, broken into 3 parts part 1, part 2 and part 3.

Interview with Rafael Lozano-Hemmer

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Rafael Lozano-Hemmer’s Recorders exhibition is currently showing at the Museum of Contemporary, where I work. A couple of his earlier public, performative works are referenced in my Ph.D. so it was with great pleasure I was able to convince him to put aside some time during install to be interviewed.

We used some excerpts from the interview to create a gorgeous little promotional video for the Recorders mini-site that I also worked on - mcarecorders.com.au. Big thanks to Tanya, Brad and Jason from Versus Media for their clean visual style and high production values.

The initial of questions I asked focused on helping people understand Lozano-Hemmer’s work in general, the experience visitors could expect when then attending Recorders and some explanation of the works being premièred at the MCA. After those boxes were ticked I was able to ask some more investigative questions, the best of which appear a the longer (and much less stylised) interview video.

KW: You often use the familiar computer technologies mixed with lights, projectors, amplifiers and the like. What obscure piece of technology would you really like to get your hands on that’s not available to you?

RLH: In most of my work we’re using either existing technologies, typically coming from surveillance – from corporate, government or military surveillance – and other times we’re developing our own technologies. One technology I would really love to get my hands on is drones. I would appreciate the ability to have a mobile platform for surveillance over head, that allows the public to have access to information that is strategically important – for example with protests. Routinely governments and police departments give a head count of the people who took part in a protest. I would adore to have that technology in the hands of the organisers, to be able to have real metric and real counts.

The way this would work is the drones would do live heads counts during the protest and then send that data directly to the internet without the mediation of power…This would allow you to use the very technologies of control for legitimating certain social movements such as indignation and occupy wall street, which I think are the real stories of our time.

At the Frontier

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At the Frontier 2011 marks the first time the industry bodies Museums Australia and Interpretation Australia have combined forces to host a conference. Perth was a fitting venue for a conference about frontiers and there was a healthy representation of locals, mixed in with the usual suspects from the east coast.

The conference had a broad remit and ran a full 5 days. I could only make the final two days and was pleasantly surprised by energy and attendance on the final few sessions of the last day.

This is my first museums conference in many years and it was good to be back amongst friends.

Following are my (totally biased) highlights of the conference.

1. The lively discussion after Thursday’s Online session

Geoff Barker lead an engaging session with a tour of online tools that museums can use to collate and disseminate their content, including the ones he uses such as wikispaces where you’ll find a lot of resources listed and paper.li his daily museum community paper.

Michael Harvey from the Australian Museum spoke about their approach to social media (6 staff now spend an hour a week on Facebook and Twitter as part of their roles), using Mr Blobby as a squishy case study. Mr Blobby was picked up by the Gruen Transfer and used in their pitch segment. This came out of the blue for the museum, but they grasped the opportunity and quickly created a Facebook page for Mr Blobby which, at one point, had more fans than the official Australia Museum Facebook page.
(Mr Blobby photographer Kerryn Parkinson, © NORFANZ founding parties)

After the session there were a lot of interesting questions to ponder:

  • How can a museum provide a coherent voice when there are 6 people writing? Does it need one?
  • What constitutes success in social media?
  • Why spend spend money on creating content or building systems that already exists online?
  • How much of a collection belongs online and should you put up content that’s messy or incomplete?
  • How do you resource social engagement when we’re all already so busy?
  • How can staff engage with social media if their IT departments block Facebook?

I couldn’t comment on these questions at the time…

…however I will address some of these points in future posts.

2. The celebration of story and content

Thursday morning’s keynote by Susan Cross was a great example of the power of storytelling (or in her works interpretelling) over death by powerpoint (my words) as a way of communicating and making meaning.

Michael Parry’s talk on museums using mobile technology to do work outside the physical institution focused on ACMI’s location-based storytelling project 15 Second Place. I like that this a museum project, but the stories are not be told by the museum (or it’s staff) and it’s not even set in the museum. Interestingly, ACMI chose to pre-seed the site with commissioned stories, something I would’ve liked to hear more about.

Although my session was all about apps for museums, the other speakers and I were at pains to stress that we should not to make apps for apps sake. I believe it’s most important that you understand your content, your audience and the stories you want to tell them… and then decide what technology is most suitable to support that – including no technology at all.

3. The digital and real world conversations alongside the sessions

Twitter was buzzing, especially during the keynotes, with active commentary from @laura_miles @geoffmuse @thornypebble @angecasey @laura_miles @grandeflatwhite @drkeir @museummike @SusanMcD59 @vaguelym @interactivate @clairesavage01 and many more, you can catch up online if you’re so inclinded.

As always with such conferences there were energetic conversations in the halls, pubs, galleries, museums and foyers during the week. Considering all the networking, dealmaking and discussion, I wonder if it would be more productive to have a conference without formal sessions. Hmmm, nope, it would never get funding.